If Lana and Mandy Rose are anything to go by, WWE's ban on Superstars making money from third party sites is costing them a lot of cash.
In 2020, WWE brought about a ban on its Superstars generating additional revenue from third-party sites. Streaming on Twitch, selling personal appearances on Cameo, that sort of thing. Although talk about it has died down somewhat when it happened, it caused quite the stir at the time. So much so that at this time, it's believed Zelina Vega's release from the company was linked to her reaction to the news.
If Vega did indeed react to WWE's ban by refusing to give up her work on Twitch, then it's probably safe to assume she was making quite a lot of money from the venture. Money that WWE likely wants a cut of. A handful of the Superstars who used Twitch have informed fans that they will eventually return, probably after WWE has added a new clause to their existing contracts.
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Back to how much money some Superstars were bringing in before the ban, and a new report suggests it was a lot. A company called Loveux has Lana and Mandy Rose listed among their top 100 highest paid Instagram celebrities. Before WWE forced them and other stars making third-party money to go on hiatus, both were making big money through their Insta posts.
Lana is listed as the 83rd highest-earning Insta celeb, making a very impressive $626,000 for her 59 ads. Rose wasn't too far behind, clinching the number 100 spot and making $490,000 for 71 ads. It's estimated that Lana was doing an average of seven ads per month, making more than $10,000 for each one, while Rose was averaging eight ads per month and making more than $7000 for each.
That's a lot of money, and as was hinted to be the case with Vega, probably even more than they are making from their WWE contracts. It's a tough tightrope to walk. Vega made the decision to stick with the revenue stream that might well have been making her the most money. However, giving up the job that gets you exposure on international TV every week might result in that revenue stream's value dropping.
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