When you've tried everything under the sun to repair your bleach-damaged hair, it's easy to get a little jaded about trying a new product. However, as thousands of satisfied users will tell you, Olaplex No. 3 is the golden ticket to making your hair feel healthy and beautiful once again. Rather than using chemicals to try to mask the damage the bleach has caused, Olaplex uses Bis-aminopropyl diglycol dimaleate to repair the bonds of the hair itself.
As Martine Robertson, director of education at Olaplex, explained to Byrdie: "Olaplex is repairing each hair strand as a whole ... This means that broken or weak bonds, located anywhere on the hair shaft, are targeted." Since, when you bleach your hair, the cuticle is forced open to pull all of those pigmented colors out, it can leave it weak and more prone to snapping.
Olaplex No. 3 smooths everything back down by fixing the disulfide bonds broken during the bleaching process, which gives hair its stability. However, it's not just bleaching damage that Olaplex can correct; broken bonds from heat and products can also be helped, making it a win-win situation. But, since Olaplex No. 3 is part of a hair repair system, there's a trick to applying it to reap the most benefits.
