When you think tweed blonde, think Blake Lively's "Gossip Girl" character Serena van der Woodsen. The 2000s heartthrob was famous for her long, messy locks that were envied by viewers of the teen drama.
Tweed blonde is achieved through the weaving technique, which involves dividing the hair into small but uneven sections to achieve contrast by leaving the natural undertones of the hair intact but bringing in more highlights all over the head. The popular technique creates a sun-kissed look by adding dimension throughout the hair and imitates how light reflects on natural hair colors. It is described as a dimensional dirty blonde that utilizes both warm and cool tones.
Colorist Rex Jimieson told Allure that tweed blonde is becoming more popular with his usual balayage clients. He shared that he believes the new look is popular because, "A contrast is still present, but not as 'overachiever' as seen in recent seasons. Bases are shifted lighter to complement light-blonde strands, or the light strands are less dramatically lifted to accommodate a brunette background."
