As founder of the popular drugstore Flower Beauty line, Barrymore is well-versed on the ins and outs of the beauty industry, and she has very specific requirements for the brands she uses and endorses. As People reported, her favorite products must deliver on results, be made with sustainably sourced, clean ingredients, and offer users an affordable price point. It's a high standard, but according to Barrymore, Garnier delivers.
As reported on by In Style, the Never Been Kissed star revealed in an official statement about her new role as creative director and brand ambassador, "The products are amazing and good for your hair, but what's even better is that the brand is doing so many good things to give back and help make the planet greener, they have a total end-to-end approach to sustainability, Greener Beauty, and work with NGOs such as the Bee Conservancy, protecting 10 million bees, and that's really important to me."
That passion for the environment combined with her dedication to making good-for-you products available at all price points is what drove Barrymore to take a more active role in the line's marketing."I really like having a seat at that table," she explained to People. Revealing that being involved in the entire process from concept to script is, "more empowering...because you're not just showing up and smiling."
