In July 2022, Natalie Portman and Yara Shahidi became the faces of a new Dior campaign. As noted by Women's Wear Daily, Portman and Shahidi's campaign coincided with the release of Rouge Dior Forever, a stick version of the brand's best-seller, Rouge Dior. In the Arnaud Uyttenhove advertisement, Portman and Shahidi, along with other models, are shown amid a natural backdrop wearing silk gowns in colors reminiscent of the brand's lipsticks. Laurent Kleitman, Parfums Christian Dior president and CEO, said, "Rouge Dior Forever pushes the boundaries further by offering a lipstick that combines the convenient gesture of a stick and the no-transfer wear of a liquid formula."
Portman discussed the launch of Dior's new lipstick with Harper's Bazaar, noting that the campaign focuses on female strength and power. "Right now, I've been so inspired by so many of the female athletes I've gotten to know," she revealed. "Billie Jean King is just so extraordinary and was obviously such a talent as a player, but also really just leading the movement. Serena Williams, too, who is just so extraordinary." Portman further declared her admiration for the women fighting for women's soccer players to receive equal pay to their male counterparts. The actor even let readers in on her own beauty routine, revealing the Dior products she always carries with her: two lipsticks, one in a natural shade and a classic red.
