A day later, Jaclyn Hill uploaded another apology video (via YouTube). This time titled 'Where I've Been', she apologized for not addressing the issues properly in the first video, and discussed why she "completely failed" with the launch. "I messed up in more than one way," she said, addressing her viewers and customers. "I was way too overconfident in my launch and I was not [involved enough] in quality control and I overhyped it for you guys." She also cleared up why she went quiet on social media, explaining that she stepped away to rebuild her brand after what happened.
On August 16, Jaclyn Cosmetics relaunched and hinted at a new product line to come later in 2019. "The future is bright, and we're so excited for what's to come," the brand wrote on Instagram. This was later revealed to be Jaclyn's Holiday Collection, consisting of highlighters which Hill was working on before So Rich Lipsticks launched.
Since then, Hill has slowly been rebuilding her brand back to the hype it initially carried. In February 2021 she officially relaunched her brand with a Valentine's Day mystery box, followed by more highlighters in March along with her revamped lipstick collection (via Instagram). The future is certainly looking bright for Jaclyn Cosmetics, that's for sure.
