Just like most popular Internet personalities, Logan Paul has several streams of revenue coming in that have skyrocketed his overall net worth. According to Forbes, a large portion of his earnings come from YouTube alone due to the ridiculous amounts of views his videos collect: about 5.7 billion views as of this year. His income comes from YouTube ads, despite his many scandals. In addition, much of his revenue comes from merchandise sales and ad sponsors, including HBO, Hanes, Bic, Dunkin' Donuts, Nike, Verizon, and PepsiCo., per Essentially Sports.
In addition to YouTube, Paul decided to pivot his interest to boxing, of all things. His venture into the sport has amassed a huge viewing, especially when he challenges household names such as KSI and Conor McGregor (via The Sun). According to Forbes, Paul's fight with KSI earned both men roughly $900,000 (via Men's Health).
On this seemingly unexpected career change, Paul said that it was "a way to step back from the world of YouTube, to stop worrying about the money, the views [and] the clout, and focus my efforts on something else so I can become a different guy" (via YouTube). But despite his apparent disinterest in the money, former boxer Spencer Oliver said his decision to join boxing makes Logan Paul a genius "at making money" and that it has allowed him to tap "into a market where [he] gets tens of millions of views" (via Sky Sports).
