Christopher and Heather St. John, a husband and wife team, launched a new brand called The Balanced Bra Co. Like millions of other women, Heather had uneven breasts and struggled to find well-fitting bras. At some point, she decided to create her own line of intimate apparel. "Believe me, there is definitely a massive need for The Balanced Bra Co., and it feels so great to finally be able to offer women an option for the perfect fit in their bra," she said in a press release.
Heather and her husband spent three years researching the technology and fabrics behind their products. They started with two styles and expanded their offering over the next few months. "We plan to add more styles and colors in the near future; however, right now, we are simply celebrating the fact that we are empowering women to experience equality, comfort, confidence, and balance in a new and fashionable way," said Heather shortly after launching the brand.
The company is currently offering three types of bras for women with breast asymmetry, plus thongs and Brazilian bikini bottoms. Each bra comes in different colors and cup sizes, from A to DD. Moreover, all products are made from recycled materials and contain non-toxic dyes.
