Ben Affleck's Dunkin' Donuts pop star commercial ends with the words "to be continued" on the screen, so the theory is that there will be an extended version of the commercial aired during the 2024 Super Bowl. After all, Affleck starred in Dunkin' Donuts' first-ever Super Bowl commercial just last year. It makes sense that they would keep things going.
Along with the promotional tie-in via her husband's Super Bowl commercial, Jennifer Lopez performed songs from her new album on "Saturday Night Live" the night before the 2024 Grammys. That may be at least one reason why Lopez and Affleck weren't at this year's Grammys; she also didn't have any nominations this year, so we didn't get a chance to see a repeat of last year's "bored Ben" look.
Affleck joins David and Victoria Beckham in poking fun of their viral moments for a big commercial. Though with the Beckham's Uber Eats teaser, we know it's for the Super Bowl. We may have to wait until February 11 to see if Affleck was setting us up for a Super Bowl spot.