We can't tell you if your neighborhood Bed Bath & Beyond will be on the list of closures; but we can tell you that the company has every intention of honoring its 20 percent coupons, even at a time like this. "I think it's fair to say that the coupon is absolutely part of our DNA, and we want to use it more strategically and more surgically going forward," CEO Mark Tritton said, per USA Today. "It will not disappear; it is part of who we are." But going digital is important to Bed Bath & Beyond, because according to Tritton the company sees fewer coupons redeemed by online shoppers than real shoppers do in store. They've even cut back on printing and sending coupons, which were meant to direct foot traffic into the store.
Will Bed Bath & Beyond survive? "We believe Bed Bath & Beyond will emerge from this crisis even stronger, given the strength of our brand, our people and our balance sheet," Tritton said (via CNN). We just have to wait and find and find out which of the company's 955 stores we'll eventually have to bid goodbye to.
